HoWA for Partners
Connect your business to the life of the home.
HoWA gives property, insurance, utilities, retail, connected-home and service partners a consented way to contribute to, act on and update one address-bound Home Record.

Five ways to work with HoWA
Partner value. HoWA value.
Distribute HoWA
Give customers a useful home relationship at a property or account moment.
Trusted acquisition and activated Home Records.
Enrich the intelligence
Contribute permitted facts, signals, documents or service states.
Better context, confidence and next actions.
Join Shop & Book
Appear when a need is relevant and the customer chooses to act.
A commercial rail without becoming a generic directory.
Embed or white-label
Bring HoWA into an existing portal or proposition.
Scaled distribution through API, widgets or white-label.
Return verified outcomes
Close the loop with evidence, warranty, state and next date.
A stronger Home Record and compounding trust.
By sector
Every business that touches the home.
Property
Estate agents, developers, conveyancers, mortgage and property platforms can distribute HoWA at a property or account moment, and hand the household a record that carries forward.
Explore →Insurance
Insurers, brokers, assistance and risk partners receive a consented, evidence-backed request, and write the resulting policy and renewal date back to the Home Record.
Explore →Utilities
Energy, water, broadband, device and control partners add usage context and connected signals, translated into actions the household approves.
Explore →Retail
Product, subscription and replenishment partners appear when a need is relevant, with asset, warranty and care schedule kept against the address.
Explore →Service & professional providers
Trusted providers, studios and national networks apply to the network, meet the HoWA Approved standard, work through the HoWA Pro workflow and return proof to the address. This is not a consumer directory.
Explore →API / white label
Bring HoWA into an existing portal or product through a simple ladder: referral or deep link, embedded journey, consented API connection, or white-label and enterprise.
Explore →Integration models
A simple ladder, from link to platform.
Each rung shows the data shared, the Home Record updates expected, who owns the commercial relationship and the customer controls that apply.
- 01
Referral or deep link
- 02
Embedded journey
- 03
Consented API connection
- 04
White-label / enterprise
Founding proof
The House heard it first. HoWA carries it forward.
House of Willow Alexander is HoWA's founding service and insurance partner: the real-world environment that revealed the pattern and first tested the system. It is proof of origin and use, one named partner among many, never evidence that HoWA is merely the House's booking software.
Service & professional providers
A governed network, not an open directory.
Individual providers, studios and networks apply through Partners. The page explains the HoWA Approved standard, the HoWA Pro workflow, proof of completed work and the territory and availability model.
