Privacy notice
Last updated: 6 November 2026
This notice explains what happens to your personal information when you visit the main HoWA website, send us an enquiry or register your interest. HoWA Home, HoWA Living and HoWA Business have their own websites and their own notices.
The short version
- HoWA Living Ltd is responsible for the personal information collected on this website.
- If you send an enquiry, we use your details to read and reply to it. It does not sign you up to marketing.
- If you register interest, we email you only about the products you choose, because you asked us to. You can unsubscribe at any time.
- Analytics cookies are off unless you turn them on. We use no advertising cookies.
- We do not sell your personal information.
Who we are
HoWA is a service provided by HoWA Living Ltd, registered in England and Wales, company no. 15470281. Registered office: 12 Hatherley Road, Sidcup, Kent, DA14 4DT. HoWA Living Ltd operates this website and is the data controller for the personal information described here.
To ask about this notice or your information, email hello@howa.co.uk or write to us at the registered office.
What we collect, and why
When you send an enquiry
Our contact form asks for your name, your email address, the type of enquiry (general, product or partnership) and your message. We use these details to read your enquiry, reply to it and keep a record of what was discussed. Our lawful basis is our legitimate interest in answering the people who contact us. Sending an enquiry does not sign you up to marketing.
Please do not include sensitive personal information, documents, account details or photographs in your message. We do not need them.
When you register interest
The register interest form on our homepage asks for your name, your email address and which products you would like to hear about: HoWA Home early access, HoWA Living updates or HoWA Business launch news. We record your choices and that you joined through this website.
We use these details to email you about the products you chose, and nothing else. Our lawful basis is your consent, which you give by registering. You can withdraw it at any time with the unsubscribe link in every email, or by emailing us. Each product has its own list, so you can leave one and stay on another.
Keeping the forms safe
To stop spam and automated messages, both forms use Cloudflare Turnstile, a security check that looks at technical signals from your browser and your IP address. Both forms also check how quickly they were filled in, and the register interest form uses your IP address briefly, in the server's memory, to limit repeated attempts. None of this is saved with your enquiry or registration. Our lawful basis is our legitimate interest in protecting the website and our inbox from abuse.
Analytics, only if you agree
If you allow analytics cookies, we use Google Analytics to count page views, which links and examples are used, and that a form was sent. It never receives your name, your email address or the content of an enquiry. Google receives technical information such as your browser, device and approximate location, which it works out from your IP address. Our lawful basis is your consent, which you can change at any time under Cookie preferences. See our cookie notice.
Running the website
Like any website, our hosting provider processes technical information when you visit, such as your IP address, browser type and the pages requested, to deliver the pages and keep the service secure. Our lawful basis is our legitimate interest in running a secure website.
If you email us
We use your email address and what you tell us to reply. Our lawful basis is our legitimate interest in answering the people who contact us.
We do not make decisions about you based only on automated processing, and we do not use your information for advertising.
Who helps us
These service providers handle personal information for us, under contract, only on our instructions and only for the purposes described here.
| Provider | What they do for us |
|---|---|
| Supabase | Stores the enquiries sent through the contact form, in a secure database. |
| Brevo | Sends a copy of each enquiry to our team inbox, so we can reply. |
| Klaviyo | Stores the register interest lists and sends those emails. |
| Cloudflare | Runs the Turnstile security check on the forms. |
| Google (Google Analytics) | Measures how the site is used, only if you allow analytics cookies. |
| Vercel | Hosts this website. |
We would only share your information with anyone else if the law requires it, for example to answer a lawful request from a regulator, the police or a court.
Information sent outside the UK
Some of these providers are based in, or use servers in, the United States or the European Economic Area. When personal information leaves the UK, we make sure it is protected by UK adequacy regulations, or by the UK International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses.
How long we keep it
- Enquiries: as long as we need them to deal with what you asked, and no longer than 24 months after our last contact with you.
- Register interest lists: while you are subscribed. If you unsubscribe, we keep only your email address and the date you left, so that we do not email you again.
- Analytics: Google Analytics keeps event data for no longer than 14 months.
- Your cookie choice: 12 months, after which we ask again.
- Hosting logs: short-lived technical logs, deleted automatically by our hosting provider.
Your rights
Under UK data protection law, you have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct it if it is wrong or incomplete;
- ask us to delete it;
- ask us to limit how we use it, or object to how we use it, including at any time to marketing;
- ask for it in a format you can take elsewhere;
- withdraw your consent at any time, including to our emails and to analytics cookies.
Email hello@howa.co.uk. We may need to confirm your identity before we act. We will reply within one month, and tell you if we need longer or cannot do what you ask, for example where the law requires us to keep something.
Complaints
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection, at ico.org.uk.
Changes to this notice
We will update this notice when what we do changes, and change the date at the top. If a change affects how we use the details you have already given us, we will tell you before it takes effect.