Cookies

HoWA uses a small number of cookies and similar technologies to keep the site working and to understand how it's used:

• Essential: needed to navigate and use core features (e.g. the interactive demo).
• Analytics: anonymised usage data and session insights to help us improve the site, via Google Analytics and Microsoft Clarity. Clarity may record anonymised session replays and heatmaps, with text and inputs masked. These run only if you accept analytics cookies.
• Marketing: only set if you sign up for the waitlist, used to send you the right invite.

A full cookie banner with opt-in controls will land before the product launches publicly. For now, if you have questions write to sales@willowalexander.co.uk.